The English term "innovation for innovation's sake" refers to the adoption of something new without reason. It is not uncommon for...

Digital marketing is not "marketing through digital media. It should be defined as "marketing based on quantified data" that takes...

Focusing on the three "2″s, we can treat social issues as a catalyst for strengthening customer relationships. "2 Disability...

The majority of digital advertising is direct response advertising that directly stimulates online purchasing behavior. Listings and...