Kohei KamataAug 19, 20226 minHow to envision the digital organization of the future to enhance overall marketingThe English term "innovation for innovation's sake" refers to the adoption of something new without reason. It is not uncommon for...
Kohei KamataAug 8, 20223 minWhat is the "essence" of digital marketing? : understanding the data-driven aspects requiredDigital marketing is not "marketing through digital media. It should be defined as "marketing based on quantified data" that takes...
Kohei KamataAug 8, 20223 minThree "2s" Necessary to Implement the "Customer PerspectiveFocusing on the three "2″s, we can treat social issues as a catalyst for strengthening customer relationships. "2 Disability...
Kohei KamataAug 8, 20224 minHow can "digital advertising" strengthen brand power? - To be accepted by today's consumersThe majority of digital advertising is direct response advertising that directly stimulates online purchasing behavior. Listings and...